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How to get approval to serve AdSense’s ads on your blog or site





AdSense is certainly the most popular of the several monetization schemes available to online publishers and it is owned by the tech giant, Google.

It is, however, debatable if it is the best in terms of other important metrics like earnings. I’ve heard many publishers say it is not. That’s by the way.

As a publisher, I must confess that I didn’t break a sweat to get approval to serve AdSense ads on my blog the first time way back.

Although I had to abandon it shortly afterward because it wasn’t showing on my blog which I later discovered was down to the fact that I had pointed my blog away from blogger’s BlogSpot subdomain to a custom domain.

Recently, I changed to one of the new themes and decided to take another chance with it. I found out it had become a different kettle of fish.

To state the obvious, the procedure is more rigorous now. As a result, my application was disapproved on more than three occasions or more if I’m not mistaken.

The message each time was I had violated Google’s AdSense policy which was zeroed in on the availability of scrappy contents on my blog. And I concurred.

I remembered back then that I started with literary contents that are exclusive to me. Somehow, I had deviated.

But I didn’t give up. I got things fixed up and I was able to scale through after waiting for about two weeks or thereabout at the last try.

However, many publishers aren’t so lucky because they have never got approved for the program even once.

Grudgingly, they have to move on to other alternatives.

There is a sense of a hangover from that disappointing experience which many did not overcome and found expressions in the occasional bashing of Google on several online forums.

The perception is that there is some level of highhandedness and discriminations that comes with the policy of the program. 

But then if you want to enlist in a program, isn’t it normal you meet its basic requirements?

Let the answer continues to pound in our heart with all sincerity and truth.

Again, as far as I’m concerned, one important thing about AdSense is still shrouded in a mystery to which I would’ve wanted more clarity.

For instance, what does Google measures?  And how was the sum paid the publishers who serve AdSense ads on their various platforms arrived at?

As a policy, I’m aware Google does not count traffic, unlike other ads networks. What then do they count? 

Now let’s go to the juice of this post.

Are you a new publisher who may necessarily desire approval to serve AdSense ads on your blog or site one day?

Or have you tried times without success to get approval to serve AdSense ads on your blog or site?

Whichever is your case, I’ve got you covered in this post.

Mind you; I don’t claim to know the deep things of information technology, but I’ve been around long enough that my perspective and insights cannot be totally wished away.

Now like I said earlier, a lot of things have changed about AdSense approval procedures.

Unlike before, a detail manual check or observation, if you like, is now conducted on blog or site seeking to serve AdSense ads.

And this may take a minimum of three days and a maximum of two to three weeks. Remember what I told you concerning my recent experience.

The bottom-line is you must be prepared for the waiting game and be willing to endure the checks and balances processes Google have put in place.

For Google, policy compliance is paramount which is essentially about the interest of the advertisers.

That said; still, to get AdSense approval to me is still a pretty straightforward affair if you will follow my proven suggestions as I would lay them out here.

Let’s assume your blog or site is set. Things to evade consist of what Google generally termed as policy violations. But to get your application approved -

·        The first condition you will have to meet is the age of your platform which is 6-months.

Your blog must be 6-months old before you can apply for approval to serve AdSense ads on your blog or site. I hope that’s taken.

·        The second is you must have sufficient, original, and value-adding contents on your blog or site.

That means avoiding laden your blog or site with what Google considered as scrappy contents.
These are files that are scraped up from the web and therefore add little or no value to your site as well as the people, are downright a downgrade to the existing body of knowledge or incapable of bridging the existing body of knowledge.

·        The third requirement is ensuring your blog or site is clean both in layout, customization and overall purpose.


Google’s idea of a clean blog or site layout follow in this order – content, share links, and related posts. No more, No less.


Anything outside of these is superfluous. It is allowed in special cases but not essential.


Google now frowns at the idea of people deviating from the purpose for which AdSense ads were approved to be served on their blog or site by engaging in malicious redirecting of users to different pages or tricking them to click ads links for the purpose of raising their earnings.

If this is discovered, the violator faces instant Google’s penalty. 

I believe once you meet the three criteria outlined above, you are on your way to getting the much sort after approval to serve AdSense ads on your blog or site.
I wish you the best of luck! 

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